Notre Terre Plant Based Junior Formula (3+Years)
- Consumers are increasingly looking for plant-based, dairy free &
environmentally conscious alternatives across multiple categories. - In the dairy category, coconut milk is driving category growth.
- Plant-based chilled has doubled in value in the last 18 months and continues to grow at 50%.
- Growth coming from all consumers, not just vegans.
- Currently the only dairy free baby formula alternative is soy.
- The conventional products use vitamins & minerals derived from animals. Omega 3 & 6 are fish sourced.
- Soy is in decline as there are potential side-effects and over 90% of crops are GM.
Description
100% PLANT-BASED FORMULA. VEGAN AUSTRALIA CERTIFIED
- Meets all the requirements of Food Standards Australia & NZ.
- Uses coconut milk powder as the dairy alternative.
- Tapioca Maltodextrin, Rice Dextrin, Fava Bean Protein, Rice Protein, Sunflower Lecithin.
- Fortified with 16 vitamins & minerals essential for the growth of children.
- DHA & ARA essential fatty acids from algae sources.
- Iron, Vitamin B12 and Vitamin C to help support a healthy immune system.
- Calcium and Vitamin D to help support healthy bones and teeth
- Iron and Iodine to support cognitive function.
- No artificial flavors, colors or preservatives. No added sugar.
- Available as a Stage 3 & 4 formulation.
- Stage 1 & 2 to be developed.
- Demand for plant-based, dairy free alternatives will continue to rise.
- Also ideal for lactose intolerant children.
Coconut milk powder has numerous benefits including:
- High in Lauric Acid – the primary fatty acid in breast milk.
- Lauric acid is what makes breast milk so digestible and assists with immunity.
- Rich in healthy fats, ie: the medium chain triglycerides (MCTs).
- Vital in brain development and function.
- Anti-microbial.
- Assists with stomach bacteria and helps fight off infections.
- Calming effect on digestion.
- Naturally high in B Vitamins.
- Low GI.
- Sweet tasting for babies, like breast milk.
VISION
“TO PROVIDE CONSUMERS WITH A NUTRITIONALLY BALANCED, PLANT-BASED, DAIRY, SOY FREE & LOW CARBON FOOTPRINT, INFANT FORMULA”
Why Now?
-
- Now is the time perfect time to launch a plant-based infant formula as
the planet is in need of sustainable, environmentally conscious and ethically produced products - This innovation will bring new customers into the category at a time of stagnation and decline.
- Plant-based products are fueling growth in all other dairy based categories.
- The range meets all the nutritional requirements and compares well to all other competitors.
- Consumers are committing to a more ecologically conscious lifestyle.
- We:
1 Are passionate about health, innovation & our planet.
2 Understand the need to provide value for money for our customers in this segment.
3 Really want to make a difference to the health and well-being of our consumers.
- Now is the time perfect time to launch a plant-based infant formula as
Additional information
Weight | 800 g |
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